Australasian Plant Genetics is the exclusive licensing partner for a range of strawberry varieties sourced from different breeding programs, both within Australia and internationally.

Australian Strawberry Breeding Program (ASBP)

The Australian Strawberry Breeding Program (ASBP) is a national breeding program, with a focus on Australia’s three major production climates: temperate, subtropical, and Mediterranean.

The program’s aim is to breed new strawberry varieties that are specially adapted to each region and to release superior selections to the industry that meet consumer preferences and are highly profitable for growers with lower production costs.

The Australian Strawberry Breeding Program has been funded by Hort Innovation using the strawberry research and development levy, with co-contributions from the Queensland Government through its Department of Agriculture and Fisheries and funds from the Australian Government.

Consorzio Italiano Vivaisti  (CIV)

The Consorzio Italiano Vivaisti (CIV) is one of the world’s most specialised private entities in strawberry plants, apple and pear tree and rootstock research and development.

CIV is a joint venture between 3 leading nurseries in Europe with over 40 years of experience in fruit trees and strawberry plants; Vivai Mazzoni, Salvi Vivai, and Tagliani Vivai.